The Parent Insights Profile is for parents. It is a personalized, detailed 20-page report outlining your individual and relational strengths and how you apply them to your family relationships. The report accurately and objectively describes who you are in your family, your parenting style, keys to motivating you based on your wants and values, and keys to effective communication based on your strengths.

Parent Insights


Differences divide people today as never before. A large percentage of homes are filled with conflict, isolation, or brokenness. Families everywhere are torn apart and are in crisis – and Christians are not immune.

family walking on a fenceGod’s plan for families offers something much better than that. He gives each family member unique strengths that are meant to blend together to create an atmosphere of mutual support – to complement, not compete (1 Corinthians 12, Psalm 68:6, Psalm 133:1).

How Families Can Become Stronger

Often families are unaware that their differences actually represent enormous strengths.  But once parents and children recognize the need to pursue God’s plan for differences in their families, the results are life-changing. No matter what the family unit – a single-parent family, a traditional family, or a blended family – each member brings individual strengths to the unit and makes it stronger.

Why Do Families Choose to Discover Their Strengths?

The break up of the American family is not a new story, although recent studies demonstrate its devastating impact on our culture. Fortunately, new generations understand the value of the family as our social unit. 61% American “Millennials” – those born between 1980 and 1991 – say family comes first in their list of what’s important, ahead of friends, education, careers and even religion. That’s excellent news!

Here are a few more reasons families like yours have used Family Insights Profiles in their homes with transformational results.

  • 40% of children growing up in America today are being raised without their fathers.
  • One of every 3 children born in the U.S. is the child of an unwed mother.
  • 26% of children under 21 live with a single parent.
  • The vast majority of American parents (91%) say that being a success as a parent does not include instilling faith in God in their children.
  • 70% of Americans say they have a frustrating or difficult relative.
  • When asked what they wished their parents had done differently during times of conflict, 5,000 surveyed adults say they wished their parents had listened more, they wished they could have talked about feelings more, and they wished they had talked to their parents more.
  • An informal poll by a leading wellness educator reports that 82% find family gatherings stressful; 53% say their stress stems from interacting with difficult relatives.

Sources: The Barna Group; Furstenberg, Peterson, Nord, and Zill, “Life Course”; Hudson Institute Executive Briefing, 1997; Leonard Felder Ph.D.: “When Difficult relatives happen to good people”; Lifeway Research; Gary and Greg Smalley; United States Census Department: “Custodial Mothers and Fathers and Their Child Support, 2007”; Wade, Horn and Busy, “Fathers, Marriage and Welfare Reform.”

Parent Insights

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The Questionnaire

The questionnaire consists of 24 boxes. Each box contains four adjectives we call “descriptors.” The user reads each of the four descriptors and chooses which one describe what he is most like and least like.

Profile reports are compiled and presented instantaneously after you complete a simple, 10-minute online questionnaire. Results are delivered immediately by email.

The Report

Both the Parent Insights Profile is packed full of information to improve communication in your family. Each includes the following sections:

  • Introduction: an explanation of the meanings of the letters in Your Style Analysis Graph and brief description of the basic character traits.

Your Strengths

  • Your Style Analysis Graph: a visual picture in graph form of your “core” style in four relational areas: problem solving, processing information, managing change, facing risk.
  • General Statements: a narrative summary which outlines a broad understanding of your strengths and behavioral style. The teen version is in first person, as if your teen recorded a list describing his or her own strengths and behaviors.


  • Checklist for Communicating: practical ways for others to communicate with you.
  • Don’ts on Communicating: practical steps for others to avoid when communicating with you.
  • One-Word Descriptors: words that may describe you in the four predictable areas.
  • Communicating with Others: a list of ways you can improve your communication with others.


  • Perceptions: a list of ways you see yourself and ways others see you.
  • Action Plan: a guide for preparing a plan to improve communication.

Your Adapted Strengths

  • Additional Insights: a narrative explanation of how much you feel you may need to adapt your core style to match the needs or requirements of your home environment and to fit your unique family relationships.
  • Style Analysis Graphs: a visual picture in graph form of your “core” style and your “adapted” style.
  • How Are You Having to “Adapt”?: a list of descriptions of how you may feel you need to respond to the current home environment to be successful as a parent or accepted by your parents as a teen.
  • The Ministry Insights Wheel: a narrative and visual explanation that reveals your family’s collective strengths.

Sharing your Family Insights Profiles with your family will become a great springboard to increased communication and understanding. Use the Family Insights Process Guide (a free download) to walk you through sharing your profiles and forming a plan to blend differences.

Downloadable Resourses

Sharing your Family Insights Profiles with your family will become a great springboard to increased communication and understanding. Use the Family Insights Process Guide (a free download) to walk you through sharing your profiles and forming a plan to blend differences.


Q. What’s the difference between Family Profiles, Parent Profiles, and Teen Profiles?
A. “Family Profiles” is the overarching term we use to refer to a combination of individual profiles from all members of your family. Parent Profile questionnaires are completed by each parent. The resulting report describes the parent’s strengths and parenting style. Teen Profile questionnaires are completed by each teen in the family. The resulting report describes the teen’s strengths and how he or she applies them in family relationships.

African American familyQ. Should we fill out our questionnaires together?
A. No. Each parent and teen should fill out his or her profile questionnaire individually. Profiles can completed at anytime from any internet-connected computer.

Q. How do I purchase profiles for my entire family?
A. When you purchase profiles online, you will designate an email delivery address (or addresses) on the order form. You will receive a receipt for your complete purchase onscreen. Simultaneously, an email receipt will be sent immediately to every email address you designate, whether your own or many. The email will include instructions for each individual recipient, including a website address they can click on and a personalized response link (single-use password code) to use in order to complete the questionnaire. Recipients go to the website, enter their single-use password code, and complete the questionnaire.

Q. How should we use the profile reports?
A. The profile reports provide a springboard for discussion and growth in your family. After each family member has completed the questionnaire and received their personal profile report, set aside a time to discuss the results. Use the Family Insights Process Guide to steer your discussion. Remind family members that using the Family Insights Profiles is an ongoing process. Ask family members to commit to reinforcing what they learn about themselves and each other.

Read more Frequently Asked Questions on our Profile FAQs page.