Our History

Ministry Insights was founded in 2001 by Rodney Cox in order to bring personality assessment tools to the Christian market.

A special partnership with Target Training International (TTI) during the 1990s led Rodney to use their assessment tools (psychological behavioral inventories) with his consulting clients. When TTI leaders discovered Rodney had created a piece of technology to better administrate the profile process, together they developed a more advanced system which was patented in 2001. This patented personality profiling system is the foundation for what would become Ministry Insights\' Strengths-Based Profiles.

Equipping Leaders to Understand Differences and Blend

Ministry Insights re-purposed the profiles for the Christian community and today leverages them to build unity in the church, ministries, Christian marriages, and families. Its first and core profile, Leading From Your Strengths® (LFYS), was introduced in 2001. In 2008, the Leading From Your Strengths Profile was translated into Spanish while the English version was released internationally in Australia, South Africa, the United Kingdom, and Ireland.

The success of its faith-centered profile assessments in the Christian leadership arena led Ministry Insights to develop parallel products to equip couples and families to understand their differences and blend.

Equipping Couples and Families

In 2003, Ministry Insights developed its Family Insights Profile and licensed it to Focus on the Family for the creation of Focus on Your Child. A special partnership with Drs. Les and Leslie Parrot led to the Marriage Insights Profile in 2004 and the creation of the Love Talk Indicator tool.

Simultaneously, Ministry Insights developed additional tools to equip users and practitioners in administering, interpreting, and applying profile data. The first book in the Leading From Your Strength series, Building Close-Knit Ministry Teams, was released in 2004 and became a bestseller. It was followed by Building Intimacy in Your Small Group in 2005 and Parenting From Your Strengths in 2006.

In 2007, Ministry Insights and MoneyTrax partnered together to create the Love and Money marriage conference, followed by Ministry Insight\'s first Different by Design marriage conference in 2008. At the same time Ministry Insights launched its first certification courses to equip practitioners in administering and interpreting profile results. A special partnership between Ministry Insights, Ministry Advantage, and Ministry Alliance led to the first Activate conference for Christian leaders in 2012.

Equipping Christians to Understand Differences

Ministry Insights continues to create specialized profile products based on its core Leading From Your Strengths Profile, including the Personal I.D. Profile (2005, licensed content for a new Family Life conference, Irresistible Differences), the Time-Starved Marriage Profile (2009 with Drs. Les and Leslie Parrot), the Time L.O.V.E. Styles Profile (2009 with Drs. Les and Leslie Parrot), the Small Group Insights Profile (2010 with Drs. Les and Leslie Parrot) and the Client Communication Profile (2010 with MoneyTrax.) In 2010, Ministry Insights partnered with MyRightSomeone.com to integrate its profile into their Christian dating site.

Ministry Insights has forged strategic partnerships  with other leading training, counseling, and equipping ministries, working together to build strong Christian relationships in the workplace, in ministry, in marriages, and in families.